I think I've figured out how Kim Beazley and his staffers develop policies and whatnot.
"Y'know, John Howard seemed to be really successful last election. Here's his policies here. He used them and won, so I don't see why we can't. They go on about being the party all about choice, well, now we can be too! And what a choice we'll be! This strategy almost won it for me in 2001, so I think if we try it again, but try it harder, we might just get over the line this time. 2007, here we come! Provided I don't get undermined by then, anyway."
(episode 11 of The Ando Zone coming Sunday night)